History

Classic History

The American Dream

In 1983, equipped with an entrepreneurial spirit and a $15,000 loan from their families, David Pitts and Bill Gardner began the journey of a lifetime, building a business that would span decades.

In the early years, David and Bill were dedicated to the hard-work of building a start-up business. Together with a small but talented staff, they wore many hats to produce signature materials for top agencies in the Charlotte, NC area. As the years passed and success built, David and Bill worked hard to master the best business and production practices of an industry that was being revolutionized by technology. Client environments were transforming. The World Wide Web was emerging. Marketing communications would never be the same.

Classic emerged with knowledge, strength and a commitment to embrace change. The transformation that has occurred in the graphics industry requires those that prosper to dedicate themselves to continuous integration of technology, process improvements and building an array of connected capabilities. Classic has done this and more, delivering exceptional value through talented and diverse teams that create relevance, response and revenue around marketing initiatives.

Today Classic is a nationally recognized, award winning graphic communications company ranked in the top 1% of the industry. With an ever expanding portfolio of services, it serves top corporations in the nation and their agencies of record. Each employee is vested in customer satisfaction; through all these years, David and Bill have continued to assemble highly skilled individuals with a shared vision. Classic is truly a company where one can feel the energy of people who love what they do.